We choose to use certified organic ingredients in our products. It envisions bringing a complete range of premium hair care and hair color with ingredients that come straight from the earth. The advanced formula of each product is packed with the most organic and natural ingredients while minimizing the use of harsh chemicals. These organic extracts are derived from plants grown according to the principles of harmony between man and nature; the land is not treated with pesticides, chemical fertilizers, or GMOs. It is nourished and fed with natural soil.